About Us

At Finanche, we believe that our first duty to our clients is to responsibly save as much tax as possible at an affordable price.

Who We Are

About Finanche

Based in Reading, Finanche Ltd is a modern, independent accountancy firm offering cost-effective services to small and medium-sized businesses across the UK.

We are fully accredited by the Association of Chartered Certified Accountants (ACCA), ensuring top-tier standards in accounting, tax consultancy, and compliance.
Our experienced team provides a full range of services, including bookkeeping, payroll, tax planning, and business forecasting — all tailored to your specific needs.
With certified experts in leading cloud software like Xero, QuickBooks, Zoho, and FreeAgent, we support businesses nationwide, from sole traders to contractors and SMEs.

At Finanche, we combine precision with passion — because behind every number, there's a driven business owner turning ideas into impact.

Certified Expertise

Our team consists of fully qualified accountants with deep experience across various industries, ensuring your accounts are handled with precision and professionalism.

Personalised Guidance

We provide tailored financial advice that aligns with your unique business goals, helping you focus on growth and long-term success.

Trusted Reputation

Known for our reliability and excellence, we have built a strong reputation throughout Reading and across the UK by consistently delivering outstanding service.

Competitive Pricing

We offer premium accounting services at competitive rates, so you receive exceptional value without compromising on quality or attention to detail.

Software Mastery

Our accountants are experts in leading accounting software, including QuickBooks Desktop, Online, and Payroll, to streamline your financial processes efficiently.

With over 10 years of experience in accounting and finance, Sergei leads Finanche with a clear focus on quality, precision, and client care.

Key areas of expertise:

Financial reporting
Taxation and tax planning
Audit and assurance
Management accounting

What sets Sergei apart:

ACCA-qualified and highly client-focused
Understands the role of technology in modern accounting
Fluent in Russian – ideal for clients needing bilingual support
Passionate about financial education, regularly shares insights through talks and articles

Personal note: Originally from Estonia, Sergei brings a global perspective and values building long-term client relationships based on trust and transparency.

Bhavini brings over 15 years of experience in accounting and financial management across multiple industries including healthcare, technology, and retail.

Core competencies:

Financial reporting and analysis
Audit and assurance
Tax compliance and planning
Business advisory

Why clients trust Bhavini:

Known for simplifying complex financial topics
Fluent in Hindi and Gujarati, providing accessible communication
Strong relationship builder, taking time to understand each client’s unique needs
Holds a degree in Accounting & Finance
Actively pursuing qualification as a statutory auditor

Outside of work: Bhavini enjoys spending time with her daughter and visiting family in India.

With more than 15 years of experience, Billy has worked across industries in both Hong Kong and the UK, providing broad international insight.

Expertise includes:

Corporate accounting and reporting
Taxation and compliance
Financial strategy and business support

What makes Billy valuable:

Fluent in Mandarin and Cantonese, supporting international and multilingual clients
Strong communicator who focuses on building lasting client relationships
Understands the nuances of both local and global business environments

On a personal level: Billy values work-life balance and enjoys spending quality time with his wife and daughter.

With a strong track record in complex accounting, financial modeling, and consolidation for subsidiaries and large multinational companies, Ala brings clarity and precision to intricate financial landscapes. Her expertise in IFRS ensures both compliance and strategic financial insight.

Key areas of expertise:

IFRS standards
Group consolidation
Financial modeling
Cross-border accounting
Regulatory compliance

What sets Ala apart:

Deep analytical thinking
Strong attention to detail
Solution-oriented approach
Trusted in high-stakes finance
Practical insight across industries

Ala’s experience spans across industries and borders—delivering accurate consolidated financial statements, managing diverse group structures, and supporting strategic decisions with robust models. She combines technical expertise with integrity, making her a trusted advisor in every financial environment.

Amrita is a part ACCA-qualified accountant known for her sharp analytical mind, exceptional organisational skills, and unwavering commitment to excellence.

Key areas of expertise:

Financial reporting
Complex reconciliations
Regulatory compliance
Organisational efficiency

What sets Amrita apart:

Highly detail-oriented and precise in her work
Delivers consistent, accurate, and timely results
Fluent in Malayalam, Tamil, and Hindi – ideal for working with diverse clients
Strong work ethic and always committed to meeting deadlines without compromise

Personal note: Amrita’s professional drive, multilingual abilities, and dedication to continuous improvement make her a trusted and valuable member of any finance team.

Meet Our Office Mascots: Sasha, Laika & Hugo

Sasha, Laika, and Hugo aren’t just dogs — they’re part of the team. This lovable trio brings a little extra joy to our days and reminds us all to take a moment, stretch our legs, and maybe even chase a tennis ball (metaphorically, of course).

Meet Sasha:

Sasha, our beautiful long-haired German Shepherd, is the emotional heart of the group. She’s sweet, expressive, and always up for a cuddle or a walk — especially if there’s ice cream involved. A true softie with a big bark and an even bigger heart.

About Laika:

Laika is fast, gentle, and always wagging. She zips through life with grace and enthusiasm, and she never says no to a snack. Calm, kind, and effortlessly lovable — she brings balance to the pack.

Introducing Hugo:

Hugo, the golden boy, is our in-house entertainer. Known for his funny backward hops and soulful stares, he’s expressive, playful, and just a little dramatic. (He’d probably do great in client meetings, to be honest.)

They may not be accountants, but they are experts in loyalty, teamwork, and spreading happiness — and that’s just as valuable.

Excellent, Knowledgeable, High efficiency

I didn’t familiar with UK’s tax system when I come across with the 1st self assessment. It is a big project and just looking for any tax advisors can help. Surfing in Internet and just try one. I was so luck to reach Finanche Ltd and unbelievable, they have Hong Kong tax advisor Billy to help me. After several communication, I was so impressed by their professional advices and detail works. There is no doubt to highly recommend Finanche Ltd and Billy to any people they need tax issues’ advices. Once again, Thank you sooooo much for their help.

Lima

Very knowledgeable/reasonable accountant

Very knowledgeable and reasonable account, Answered all my queries, which was many, in a fast and professional manner, Would highly recommend Sergei.

Ben Lane

A brilliant service

Sergei provides efficient, patient, well informed support throughout completing tax returns and responding to questions and the inevitable anxieties one can have. A pleasure to work with, thank you.

Hilary

Dependable accountant with reasonable fees

I have dealt with many accountants. Sergei is one of the dependable ones with sound knowledge. His fees are reasonable and he takes good care of his customers. Would happily recommend him to anyone in need of a good accountant.

Raj

Fantastic firm and a fantastic team !

Having been in the tutoring industry for over a decade, it's safe to say that I've been through a fair share of accountants. After much searching, I have finally found the right one for me and my business. Sergei and his team have a wealth of experience on the most up to date software and tax regulations and have already managed to clear up my VAT issues. I would highly recommend them to business owners of any size!

Mark

Frequently Asked Questions

Clear answers for confident tax planning: helping you navigate and comply with ease

Why should I choose Finanche Limited as my accountant?

in Reading and serving clients across the UK, we combine deep technical expertise with a personalised, client-first approach. Our team of ACCA-regulated chartered accountants offers tailored solutions in accounting, tax consultancy, and compliance, helping small and medium-sized businesses navigate their financial journey with clarity and confidence. Our reputation for reliability and transparency is backed by 5-star reviews on Google and Trustpilot.

What services does Finanche offer to small and medium-sized businesses?

We offer a comprehensive suite of accountancy and tax services designed to support your business at every stage. These include:

Year-end accounts and company tax returns
Bookkeeping and payroll
VAT and Making Tax Digital (MTD) compliance
Tax planning and cash flow forecasting
Tax investigation support and consultancy
Cloud accounting setup and support

Whether you’re a limited company, sole trader, contractor, or freelancer, our services are tailored to suit your needs and budget.

Do I need to be located in Reading to work with you?

Not at all. While our main office is in Reading and we proudly serve the Berkshire region, our services are available nationwide. Thanks to cloud-based accounting platforms and secure digital tools, we can efficiently support clients across the UK. Our team is fully certified in Xero, QuickBooks, FreeAgent, Zoho Books, Sage, and more, enabling real-time collaboration no matter where you are based.

How can Finanche help me save money on taxes?

We provide proactive, strategic tax planning that goes beyond basic compliance. Our experienced tax specialists will:

Ensure you claim all allowable expenses and reliefs
Optimise your salary-dividend mix (for directors)
Advise on VAT schemes, R&D credits, and capital allowances
Guide you through inheritance tax and succession planning (if applicable)

We work closely with you to reduce your tax burden without compromising compliance—always acting with integrity and precision.

What makes Finanche different from other accountants?

At Finanche, we combine technical excellence with a deep human focus. We understand that while numbers matter, it’s people, passion, and vision that drive success. We’re inspired by our clients who turn ideas into thriving businesses and lifestyles they love. That’s why we’re not just your accountants—we’re your growth partners, delivering insight, strategy, and hands-on support to help your business flourish.

Plus, our ACCA accreditation guarantees you’ll receive services that meet the highest professional standards.

Location

100 Grovelands Road, Reading, United Kingdom, RG30 2PD

Contact Phone

0345 512 0102

Opening Hours

Mon - Sat 9.00 - 18.00 (Sunday Closed)

Email Adress

finance@finanche.co.uk

About Us

About Finanche

Why choose Finanche ?

Certified Expertise

Personalised Guidance

Trusted Reputation

Competitive Pricing

Software Mastery

Meet the Team

Sergei Jelissejenko, FCCA

Key areas of expertise:

What sets Sergei apart:

Bhavini Dave, FCCA

Core competencies:

Why clients trust Bhavini:

Kwan Ho (Billy) Mok, FCCA

Expertise includes:

What makes Billy valuable:

Ala Stavila, FCCA

Key areas of expertise:

What sets Ala apart:

Amrita Sahajan

Key areas of expertise:

What sets Amrita apart:

Meet Our Office Mascots: Sasha, Laika & Hugo

Meet Sasha:

About Laika:

Introducing Hugo:

What Our Customers Say

Excellent, Knowledgeable, High efficiency

Very knowledgeable/reasonable accountant

A brilliant service

Dependable accountant with reasonable fees

Fantastic firm and a fantastic team !

Frequently Asked Questions

Associated Partners

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